Cookie Policy
Last Revised: January 15, 2026
1. Defining Internet Cookies
Cookies are short text strings saved onto your terminal browser storage when you visit a web resource. They help websites remember your actions and preferences to optimize your browsing experience.
2. How We Value Cookies
At Apex Wealth, we use cookies to secure our forms, assess traffic trends, and personalize our client communications.
3. Option Choice & Google Consent Mode v2
In compliance with POPIA, non-essential cookies are restricted by default. You can manage your preferences at any time using our cookie settings banner, accessible via the footer of our site.
4. Cookie Classifications
The table below outlines the types of cookies we use on our website:
| Cookie Category | Technical Scope | Consent Mode Signal | Starting Baseline |
|---|---|---|---|
| Strictly Necessary | Saves basic session security | security_storage | Granted (Required) |
| Functional | Saves user interface settings | functionality_storage | Granted (Required) |
| Performance Analytics | Monitors and analyzes site traffic | analytics_storage | Restricted |
| Targeted Advertising | Optimizes relevant communications | ad_storage | Restricted |
5. Specific Identifiers Used
The table below lists the primary cookies used on our website:
| Cookie Reference | Type | Provider Destination | Administrative Purpose | Session Life |
|---|---|---|---|---|
| consentMode | Persistent | Apex Wealth (Internal) | Saves your cookie consent choices | 365 Days |
| _ga | Analytical | Google Analytics | Distinguishes site users anonymously | 2 Years |
| _ga_* | Analytical | Google Analytics | Maintains session state metrics | 2 Years |
6. Direct Browser Settings
You can also control cookies directly in your browser settings, allowing you to reject or delete cookies as needed.
7. External Tracking Services
Our analytics partners (specifically Google Analytics) process data in accordance with their own security frameworks. We recommend reviewing their privacy policies directly.
8. Document Revisions
We may update this policy occasionaly to match changes in international data privacy standards. Any updates will be published on this page.
9. Contact our Privacy Office
Email: [email protected]
Phone: +27 11 883 1902
Address: Office 402, Sandton Towers, 5th Street, Sandton, Johannesburg, 2196, South Africa